Date: Sun, 27 Aug 2000 03:19:18 +0000
Reply-To: TOURBUS-Request@LISTSERV.AOL.COM
Sender: The Internet TourBus - A virtual tour of cyberspace
From: Bob Rankin
Subject: TOURBUS EXTRA - 26 Aug 2000 - Women Take the Lead
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TOURBUS Volume 6, Number 12 -- 26 Aug 2000
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| WHY SURF WHEN YOU CAN RIDE THE BUS? / | \
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Hi all! In our Thursday edition, there was a typo in the hotlink for
one of our ads. Several readers pointed this out, so I've reprinted
the information correctly here. If you have a product that can be
delivered electronically, please check out the offering from this
sponsor -- then read on for some interesting new stats about women in
cyberspace!
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+------------------------------------------------------------------+
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WOMEN TAKE THE LEAD
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According to a study released earlier this month by Media Metrix and
Jupiter Communications, women now outnumber men in the online world,
at least in the U.S. population. The study shows that 50.4% percent
of U.S. Internet users are women, bringing cyberspace into closer
balance with census figures which show that women make up 51% of the
total population.
Other notable facts & figures from the report:
- The number of teen-age girls has doubled in the past year to
over 4 million, makeing it the fastest-growing segment.
- Girls 12-17 most often frequent sites related to fashion
magazines, shopping, and music.
- Girls 2-11 are most likely to visit sites related to television
programs, licensed merchandise, music, learning.
- The number of online females aged 18-24 DECREASED slightly over
the past year.
- Both European and American women tend to use the Web to find
information to make their lives easier, rather than just surfing.
- The fastest growing online population of European females is in
Germany, up from 27.3% to 31.7% in the past six months.
Want to read the entire report? Here it is:
http://www.MediaMetrix.com/press/releases/20000809.jsp
That's all for now, see you next time! --Bob Rankin
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